Strategic operating system for solo founders · Singapore · Phase 1

Always know your next best move.

Bring any decision; your council of nine convenes and turns it into a plan, extracts the tasks, and ranks them by leverage — so the single highest-impact thing to do next is never in question.

Free to start · no card required · 30 seconds to sign up

An example — switch to the shape closest to yours.

The problem

You're not short on answers. You're short on the next move.

Running one or two businesses solo, you carry every front at once — strategy, money, operations, product, marketing, risk. The thinking is scattered across notes, tabs, and task apps; what you actually lack is one prioritized next action across all of it. Orient gives you the single move that matters most right now, and the reason it's first.

Your week, right now
Notion — strategy & notes47 pages
Things — inbox89 items
Sticky notes on the desk3
Browser tabs “to deal with”14 open
Half-finished plan in Google Docs1
// everything, unranked · no idea what's actually first
Orient your next move
1Email the 3 warm leads a booking linkgoal pace: critical · due 2d · lev 5.2

…then the next four, ranked — one list pulled from everything on the left, with the reason each sits where it does.

How it works

One loop, from decision to next move.

Bring a real decision in plain language. Orient runs it through four stages and leaves you with a single ranked list.

THE LOOP
  1. Decidebring a real call
  2. Convenethe council reads it
  3. Planone reconciled plan
  4. Extracttasks, auto-filed
  5. Rankone ordered list
  6. Actyour next move

Convene

Your council of nine convenes over two rounds — each chair reads your situation, then reads the others. When the question is still fuzzy, it digs until it isn't.

Convene

Plan

The thinking becomes an in-depth plan, reconciled in one alignment review that resolves where the chairs collide before anything is final.

Reconcile

Extract

Orient pulls the concrete tasks straight out of the plan and files each under the right goal and project. Nothing retyped.

Auto-capture

Rank

Every open task is scored and sorted into one list, each with the reason for its position. The top is your next move.

Prioritize
The math

The math behind “do this next.”

The ranking isn't a vibe — it's a score you can read. Urgency is driven by how far behind pace a task's parent goal is, so work on a slipping goal rises on its own. A strategic-focus multiplier lifts what matters this quarter and sinks what you've shelved. The list recomputes on every change.

leverage = (impact × urgency) ÷ effort
Email the 3 warm leads a booking link
impact 4×urgency 3.0 (overdue)÷effort 2=6.0×focus 1.6=lev 9.6
The goal this serves is overdue, so urgency maxes out — which is why an easy email outranks flashier work. Change the goal's pace and the score moves on its own.

Every rank shows its reasoning, so you never wonder why something is first:

strategic focusgoal pace: criticaldue in 2dhigh leveragelow leverage
Under the hood

Nine roles. Decades of proven method.

The council isn't one voice wearing nine hats. Each chair reasons in a specific, proven discipline — the names are there if you know them, and what each does is spelled out if you don't.

CEOAre we doing the right things?
CFOWhat's the return on this dollar — and this hour?
COOWhere's the leak?
CTOBuild, buy, or not solve yet?
Chief of StaffDid we actually do what we said? — reads the council and gives you one call.
CMOWho is this for, and why now?
CSOWhat are we missing?
CPOCan the founder sustain this?
DAWhat kills this?
CEOMunger–Bezos rationality — keeps you on the right things, not just busy.
CFOBuffett capital allocation — weighs the return on every dollar and every hour.
COOToyota Production System — hunts the bottleneck slowing everything down.
CTOStripe operational excellence — calls build, buy, or don't-solve-yet.
CMOApril Dunford positioning — pins who it's for and why now.
CSOHamilton Helmer's 7 Powers — checks each move for durable advantage.
CPORecovery science + Andon — guards your capacity so the pace is sustainable.
Devil's Adv.Munger inversion + pre-mortem — names what kills the plan, first.

Before anyone speaks, the question itself is sharpened and routed — a weak or loaded question gets reframed before the council spends a cycle on it. The Chief of Staff then reconciles the nine views into one call, with every dissent kept on the record.

The chamber

Watch your council convene — live.

Not a spinner. Bring a decision and the nine chairs actually convene, draft, and reconcile in front of you — the wait becomes the read. This is the real thing, looping right now.

The dashboard

Open it, and you already know where you stand.

One screen: the metric you're moving, what's due and what's slipped, how your recent calls actually turned out, and the questions you're still working. No digging — the state of play is the first thing you see.

The map

See how everything connects.

Goals, projects, tasks, decisions and the questions you're still chewing on — all of it, drawn as one board you can take in at a glance. No more hunting across seven separate lists to remember why a task exists.

Plan mode

Nothing commits by surprise.

Every change Orient proposes previews first — you approve before anything is written. Reversible by design, so acting on the plan is never a leap of faith. And the plan itself reads as a glance — the call, the dates, what it spawns — never a wall of text.

A PLAN, AT A GLANCE
Reuse the live stream — don't build a second pipeline.
Jun 24Jul 1Jul 8
→ 4 tasks2 goalsshow the full plan
titledecisionreasoningexpected outcomereview date
See it run

One real decision, start to ranked move.

No edits, no narration tricks — me running Orient on a live decision from one of my own businesses. Sixty seconds.

Pricing

Start free. Pay when it's earned its keep.

Sign up takes 30 seconds and runs on the free tier. Paid plans unlock when you hit them naturally in the product — not at the door. Prices in USD.

Annual = 2 months free
Solo
$30/ month
billed monthly

For one business, run end to end.

  • Daily brief + 5 spine surfaces
  • Unlimited councils
  • Decision journal + outcome grading
  • Multiple business contexts
Most chosen
Operator
$60/ month
billed monthly

When the questions get bigger.

  • Everything in Solo
  • Deep-research dossiers
  • Priority council queue
Founder's
$120/ month
billed monthly

Maximum leverage. Direct access.

  • Everything in Operator
  • Tiered autonomy (T1 draft, T2 internal)
  • A direct line to Fred

Free to start — no card required. Pick a paid plan when you need the leverage, not before.

Who built this

Built by Fred Law in Singapore.

FL

I'm Fred Law. I run two small businesses solo in Singapore — a personal-training studio and a corporate-registration service. The cognitive load of carrying every strategic decision across two contexts broke me. Orient is what I built so it would stop breaking me. Phase 1 ships now, and I run every one of my own decisions through it before I ask you to. If you run one or two things solo and recognize the problem, start a trial — the first run will tell you more than this page can. If it doesn't fit, email me and say so.

Questions

The honest version.

Is this actually live?
Yes. Sign up and you're running in under a minute — free plan, no card. I use it every day on real decisions across my two businesses. What you see on this page is true of the product today — anything still on the roadmap is labeled as roadmap.
How is this different from a chat tool?
A chat tool gives you an answer. Orient convenes your council, turns the result into a plan, extracts the tasks, and ranks them — so you leave with a prioritized next move, not a paragraph. It's a loop that ends in action, and it holds your full state between sessions.
What does Orient ask of me each day?
About 90 seconds. You read the morning brief — your top three, ranked, with the reason each is there — and start the first one. An optional end-of-day check-in (what got done, your energy) sharpens tomorrow's ranking, but the floor is: read the top three, do the first. No journaling quota, no streak to maintain.
What if I disagree with the ranking?
Overrule it any time. The ranking is a recommendation with its reasoning shown, not an order — you work in whatever order you want, and nothing Orient proposes is written to your plan until you approve it. It's a sparring partner, not a tyrant.
What do I get on the free plan?
The full loop, free, no card: the daily brief, your strategic state across all five surfaces, and three full councils a month. When you're running more councils than that — or you want deep-research dossiers and tiered autonomy — the paid plans unlock them. You upgrade in-app, at the moment you hit the edge, not before.
Why does a council take 50–90 seconds?
Because nine chairs actually convene over two rounds and then reconcile — they read your state, then read each other. That's the cost of a real council instead of a one-shot answer. For a decision worth making, 90 seconds is cheap.
How is my data handled?
Your state is isolated to your account, never pooled. Everything runs in Singapore — your decisions, plans, and tasks stay on your account, and are never shared or used to train anything. No third-party analytics on your strategic data.
Can I get my data out?
Your data is yours. Your account's state is isolated, so your decisions, plans, and tasks are never pooled with anyone else's — and you can ask me for a full export at any time. A one-click self-serve export is on the build list; for now I run it for you on request.
What if Orient isn't for me?
The free plan is free for as long as you want it — walk away any time, nothing charged. Paid plans are month-to-month with no lock-in; annual is there only if you want the discount. If something breaks or doesn't fit, email me directly. I read every one.